About us
Lars Kreckel is founder of Sentiment Matters and a macro and equity strategist.
In over 20 years in investment research on both the sell-side and the buy-side Lars has focussed on investment strategy throughout. His main focus has been in equity strategy with responsibility for equity views and investment decisions, covering regions, sectors, styles and themes.
Over the past decade he has focused increasingly on the role sentiment plays in investment decisions and integrating sentiment analysis into the investment process.
Lars was previously the global equity strategist at Legal & General Investment Management, and prior to that European equity strategist at Exane BNP Paribas, ABN Amro and Commerzbank. He has an Dipl. Kaufmann degree from Westfälische Wilhelms-Universität Münster, Germany.
